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Views: 1544 Author: Site Editor Publish Time: 2026-02-25 Origin: Site
Content Menu
● Case Study: How 50 g Clay Bars Add Value to Wax Kits with Minimal Cost
● Overview
● Strategy: Adding a 50 g Clay Bar to Wax Kits
● Value Delivered to Customers
>> 3. Increased Perceived Value
>> 4. Reduced Need for Extra Purchases
>> Sales Uplift
● Supplier & Production Considerations
Brilliachem Manufacturer – Detailing & Surface Care Solutions
In the competitive automotive detailing market, product differentiation and value perception directly influence purchase decisions. A core question many wax kit producers face is: How can we increase perceived product value without significantly raising costs?
This case study examines the strategic addition of 50 g clay bars to Brilliachem’s wax kits and demonstrates tangible benefits in value perception, customer satisfaction, and revenue — all achieved with minimal incremental cost.
Car care consumers increasingly seek complete solutions rather than single-purpose products.
Many wax kits in the market focus solely on protection and gloss, but skip surface prep, leaving swirl removal and contamination correction to be purchased separately.
Detailing professionals and enthusiasts are willing to pay more for packages that deliver both surface preparation and finishing protection.
A clay bar is a soft, malleable detailing product used to remove embedded surface contaminants (tar, rail dust, overspray, industrial fallout) that washing alone cannot eliminate. When paired with a wax kit:
Clay bar preps the surface for better wax adhesion.
Enhances gloss and longevity of wax.
Creates a smoother finish that customers can see and feel.
Adequate for 1 full vehicle decontamination at a consumer level.
Small enough to keep costs low.
Fits conveniently into existing kit packaging.
Acts as a premium add-on without bulk waste.
| Item | Standard Kit Cost | Cost with 50g Clay Bar |
|---|---|---|
| Wax bottles & accessories | $X.XX | $X.XX |
| 50 g clay bar incremental raw material cost | — | ≈ $0.50–$1.00* |
| Packaging adjustment cost | — | ≈ $0.10 |
| Total incremental cost per kit | — | ≈ $0.60–$1.10 |
*Exact cost varies by supplier and production volume.
Conclusion: Adding a 50 g clay bar increases cost by less than $1 per kit — a minimal unit cost impact.
Surfaces prepped with clay bars achieve full cleaner finish before waxing, unlocking the full performance of wax protection.
New detailers appreciate having two products in one purchase, simplifying the care process.
Customers evaluate the wax kit as a comprehensive solution, not a single-use product.
Customers don’t have to buy a clay bar separately — increasing their satisfaction with the original purchase.
After introducing the clay bar-included kits:
Retailers reported higher conversion rates.
Customers traded up from basic kits to the clay bar kits.
Return rates due to dissatisfaction decreased.
Brilliachem positioned the updated kit as a premium performance bundle, enabling a slightly higher MSRP without affecting demand.
Marketing was able to highlight:
“Prep + Protect in One Kit”
“Clay Bar Included for Smooth, Contaminant-Free Finish”
“Professional Results at an Affordable Price”
These messages clearly differentiate against competing kits.
Customer A:
Buys a standard wax kit.
→ After waxing, surface still feels rough due to embedded contaminants. Gloss appears muted.
Customer B:
Buys the clay-included wax kit.
→ Uses clay bar first → surfaces are contaminant-free, smoother → wax grips better → deeper gloss → longer durability.
Result: Customer B reports higher satisfaction and is more likely to repurchase or recommend.
To keep costs low:
Source clay bars from high-quality but cost-effective compounds.
Use standard size inserts that do not require custom tooling.
Package with wax kits during assembly to avoid separate SKU handling.
Adding a 50 g clay bar to Brilliachem wax kits is a high-impact, low-cost enhancer that:
✔ Increases value perception
✔ Improves product performance
✔ Boosts sales and customer satisfaction
✔ Requires minimal cost investment
For manufacturers and brands looking to stand out, this strategy transforms a basic wax kit into a complete detailing solution — without breaking the cost structure.
