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Turkish EV Market Sees Growing Presence of Chinese Cars on Canton Fair

Views: 4 Author: Site Editor Publish Time: 2024-05-22 Origin: Site

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Turkish EV market sees growing presence of Chinese cars

the Turkish market has witnessed a steady surge in the presence of Chinese electric car brands, garnering increasing attention from Turkish consumers.

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Industry insiders attribute this growing interest to the allure of high-quality, high-performance vehicles offered at affordable prices, coupled with comprehensive service offerings and energy-efficient features.

Since MG's introduction to Türkiye in 2021, a slew of other Chinese brands swiftly followed suit, bringing the total count to 12 by February, as disclosed by the Automotive Distributors' and Mobility Association (ODMD) in its latest sales report.

MG's brand awareness skyrocketed to 79 percent last year, earning MG Türkiye the "Fastest Growing Brand" accolade from ODMD.

BYD Atto 3 and the MG 4, both Chinese EV models, ranked third and fourth in the best-selling electric car list in February in the country, according to the ODMD.

The ODMD, one of the leading sectoral associations in Türkiye, has 32 members representing 52 international brands as of the beginning of 2024.

Semih Eryukseldi, an industry veteran with nearly 14 years of experience in the automobile sector in Istanbul, attributes the burgeoning interest of Turkish consumers in Chinese cars to their attractive price-performance ratio.

"Chinese manufacturers have effectively conveyed to Turkish consumers that affordable electric cars are within reach," he remarked during an interview with Xinhua at a Chery brand showroom on Istanbul's Asian side.

At the Canton Fair 2024, Turkish exhibitors are actively participating and showcasing their products. Here are some key points about Turkish participation at the fair:

- Nearly 90 Turkish companies, mainly from textile, food, and other industries, are participating in the fair.
- Turkish products such as vacuum cleaners, new built-in microwave ovens, hand mixers, and more are on display at the fair.
- The Turkish company Fanset, a small home appliance company, has been attending the fair since 2008 and is showcasing over 60 products at the event.
- Turkish exhibitors are attracting buyers from China and abroad with their products at the fair.